Tobii

Tobii Healthcare - innovation to commercialization

Wed, 28 Aug 2024 07:58:07 GMT

Sticky by Tobii Pro - Online Eye Tracking - German

Thu, 11 Mar 2021 11:49:31 GMT

Sticky by Tobii Pro ist eine Online-Plattform, die Online-Umfragen mit Webcam-Eyetracking und Emotionserkennung verbindet und fortgeschrittene quantitative Forschung vereinfacht.

How eye tracking enhances karate referee training - short version

Wed, 09 Dec 2020 11:34:34 GMT

Imola Szebényi, a Hungarian-German karate professional, noticed differences in how karate referees judged and decided to take a closer look at what they pay attention to when judging kata. Not to point out individual weaknesses, but as an attempt to support training of referees, as well as her karate students, when preparing for tournaments.

Eye tracking enhances karate referee training

Wed, 09 Dec 2020 11:32:01 GMT

Improve training materials with eye tracking

Fri, 04 Dec 2020 14:44:32 GMT

Training video for onboarding and safety from one of our clients, H and H Castings. Eye tracking helps new employees learn the process through the eyes of experienced co-workers.

Winning attention with out-of-home advertising

Fri, 13 Nov 2020 11:06:39 GMT

The British destination media owner Limited space partnered with Tobii Pro’s Research Consultancy Tobii Pro Insight to conduct an eye-tracking study amongst retail destination visitors, aiming to gain a better understanding of the behaviour of their audiences and to evaluate the impact and effectiveness of different advertising formats in the retail space.

In this webinar, Researcher Alice Hitchcock from Tobii Pro Insight and Marketing & Brand Manager Samuel Maskell from Limited Space look back at the joint project and discuss:

- How to successfully conduct advertising research in an authentic real-world setting
- Which type of insights can be gained from an eye tracking study
- How these insights inform business decisions

Tobii Pro Glasses 3眼动仪简介

Thu, 02 Jul 2020 06:27:55 GMT

Tobii Pro Glasses 3，全新一代旗舰级穿戴式眼动仪，设计与性能的绝佳结合

将眼动传感器和参照光源完整集成到镜片中，获得最佳的眼动追踪性能并为佩戴者创造创造无遮挡的视野空间。超广角场景摄像机使研究环境的捕获范围进一步提升。采用与常规眼镜无异的外观设计可在社会场合采集自然的行为。先进的滑移补偿技术可实现完全自由的移动，甚至可以将眼镜摘下再戴上。通过快装式防红外安全镜片可在明亮或阳光环境中开展眼动追踪研究。

Tobii Pro Glasses 3是一款能够适应广泛的研究场景中的各类行为研究与市场调研的理想眼动仪。

Tobii Pro Glasses 3 Overview

Tue, 02 Jun 2020 09:59:36 GMT

Tobii Pro Glasses 3, our most advanced wearable eye tracker, is the perfect combination of design and performance.

The eye cameras and illuminators are integrated into the lenses to deliver optimal eye tracking performance and create an unobstructed view for the wearer. A wide angle scene camera captures more of the study environment, while a design that's in line with regular eyewear helps promote natural behavior in social situations. Advanced slippage compensation technology allows complete freedom of movement, even if the glasses are taken off and on, and the add-on IR blocking safety lenses facilitate eye tracking research in bright or sunny environments.

Tobii Pro Glasses 3 is the perfect eye tracker for behavioral research, marketing research, and a range of studies in work environment such as factories or control rooms.

Sticky by Tobii Pro - Online Eye Tracking

Thu, 07 May 2020 13:12:43 GMT

Sticky by Tobii Pro is a self-service online platform that combines online survey questions with webcam eye tracking, making advanced quantitative research simple. With this time and cost-efficient method of integrating eye tracking into your research, you can test large panels of consumers as they view targeted shelves, packs, ads, or webpages from their own computers.

MTA_How to setup in ETM and Lab.mp4

Mon, 06 Apr 2020 12:39:35 GMT

How to set up the Mobile Testing Accessory in ETM and in Lab.

Why digital agencies use eye tracking for UX testing

Thu, 26 Mar 2020 08:48:32 GMT

Eye tracking helps find answers to questions surrounding usability and design which can be tricky to get via other means. This method of accurately recording and measuring someone’s gaze can reveal what test participants don’t say, alerting you to moments of confusion, features that are misinterpreted, designs that go unnoticed, and things that function perfectly. We asked the UX team at a global digital agency why they use Tobii Pro eye tracking, and this was their response.

Eye Tracking for Wayfinding at Munich Airport

Wed, 30 Oct 2019 08:33:07 GMT

Munich Airport wanted to optimize wayfinding within its terminals to improve passenger experience and create an even distribution of business across all shops and restaurants. Eye tracking was used to examine signage along several key routes to answer questions about visitor engagement that data on footfall could not. Using Tobii Pro Glasses 2 to record exactly where participants looked as they navigated selected routes, it was possible to accurately measure how people interacted and engaged with their environment. When combined with surveys, this delivered answers on the visibility, engagement, and understanding of selected signs.

Lund University - Eye Tracking Lab

Mon, 30 Sep 2019 08:21:41 GMT

Lund University offers state-of-the-art eye tracking resources to support a wide range of research into human behavior and the mechanics of eye movements. This enables broad opportunities for those exploring psychology, developmental studies, neuroscience, reading research, ophthalmology, political and social sciences, and much more.

Enhancing qualitative research: the Retrospective Think-Aloud Interview (RTA)

Tue, 30 Apr 2019 07:42:09 GMT

Two drawbacks to qualitative research are that out-of-context traditional interviewing can be unreliable and in-context “Think-Aloud” interviewing can be misleading. The Retrospective Think-Aloud Interview (RTA), a research method that only eye tracking can enable, provides a way to capture all of the detailed, second-by-second insights from a “Think-Aloud” while maintaining the unobtrusiveness of a traditional interview. Learn more about it in the video.

VR game to help kids with autism

Thu, 04 Apr 2019 08:29:22 GMT

He’s been described as a ‘tech whiz kid’ and now Hamish Finlayson is proving he can live up to the title, creating a VR game with Tobii Pro eye tracking to help kids with autism learn how to cross the road.

Eye tracking reveals biases in evidence interpretation.

Thu, 13 Dec 2018 11:40:43 GMT

The interpretation of forensic evidence is inherently flawed by human biases which can lead to inaccurate or misleading conclusions. Tobii Pro Insight is helping researchers at UCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes within the field of forensic anthropology. The aim is to identify factors which influence varied interpretations and develop standardized methods of inspection to increase the accuracy of conclusions.

Uncovering biases within forensic anthropology using eye tracking

Thu, 13 Dec 2018 11:40:35 GMT

A lot of conclusions in forensic science are dependent on human interpretation and can be impacted by skill level, past professional experience, and predetermined context. Tobii Pro Insight is helping UCL’s Department of Security and Crime Science Center for the Forensic Sciences use eye tracking to examine the visual assessment processes of forensic anthropologists. It's hoped this information can be used to standardize inspection methods and improve the accuracy of conclusions.

What Does a Soccer Player See? | Eye Tracking

Fri, 08 Jun 2018 08:59:36 GMT

For professional players, there is a lot that goes on during a soccer game. Using eye tracking glasses, Function answers the question of what professionals and amateurs see while they play.

The secret to an engaging showroom: Eye Tracking the Toyota car buying...

Fri, 08 Sep 2017 13:48:16 GMT

Automotive brands only have a 20-second window to influence a consumer’s opinion. Eye tracking research from Tobii Pro Insight reveals what catches shoppers' attention at the Dx3 AutoLab showroom.

Tobii Pro Glasses 2 & Building a Grill

Tue, 18 Jul 2017 18:05:54 GMT

This video illustrates the daily versatility of eye tracking and showcases the use of Tobii Pro Glasses 2. Keith Bartels, Account Manager for Tobii Pro, wears Pro Glasses 2 while building his grill. Watch and see as Keith gets prepped for his summertime grilling in this short video.

Researcher Spotlight: The Effect of Construction Workers’ Cognitive Abilities...

Wed, 07 Jun 2017 14:29:36 GMT

Human error is one of the main causal factors in up to 80% of all accidents across various industries. Cognitive processes have been found to play a significant role in contributing to the human errors that lead to construction accidents. The SARMAD research team connects construction workers’ eye movements and measures of their cognitive processes to their individual characteristics and situational awareness in order to better predict human errors and mitigate their risks. By synthesizing cognitive science and construction safety, this project yields metrics for identifying at-risk workers, pinpointing required personalized safety training, and, eventually, improving future personal protective equipment to measure construction workers’ situation awareness in real time.

This webinar is hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Sogand Hasanzadeh, a Graduate Research Assistant in the Durham School of Architectural Engineering and Construction at the University of Nebraska-Lincoln. Hasanzadeh’s research primarily focuses on project delivery systems, procurement methods, team building, dispute resolution, and situational awareness in the construction industry.

YouTube Links Referenced in Presentation:
https://youtu.be/fQxGiM8mQ98
https://youtu.be/2m8jeIjTzYk

Tobii Pro Research Spotlight Seminar Series: Data Visualization in Eye...

Wed, 31 May 2017 13:15:08 GMT

It is a difficult challenge to develop algorithms to characterize scan paths (time-based order of eye fixations) or scan path sequences (scan paths expressed in enumerated types), especially when the spatial locations of targets or information blocks on the display dynamically move (e.g. an air traffic control radar display). In addition, the algorithms should convey meaningful results with respect to the purpose of the analysis and associated task types. This Researcher Spotlight Webinar will be introducing Dr. Ziho Kang's recently developed and/or adapted approaches to effectively characterize and visualize seemingly complex eye movements.

This webinar will be hosted by Wilkey Wong, the Director of Knowledge Services for Tobii Pro, and presented by Dr. Ziho Kang, an Assistant Professor in the College of Engineering at The University of Oklahoma. Dr. Kang’s research objective is to characterize, model, and analyze human decision-making processes in order to understand human behavior and to inform the design of complex systems.

Tobii Pro Glasses 2 with Lexus NX Natural Driving Capture Video & Real-World...

Wed, 03 May 2017 07:15:16 GMT

A driving demonstration within a Lexus NX wearing Tobii Pro Glasses 2, highlighting the Real-World Mapping. The purpose of Real-World Mapping is to create heat maps, gaze plots, AOIs, and Metrics. Then, the mapped eye tracking data is used by researchers to visualize attention and analyze trends in driver behavior.

In this video we show a clip of the gaze replay of Glasses 2 in Tobii Pro Lab. You can then see a snapshot of the Areas of Interest, heat map, and gaze plot. As the driver begins to be tracked you can actually witness a small bicycle accident within the video which further drives home the capture of truly natural behavior with Glasses 2.

Tobii Pro Spectrum and Tobii Pro Lab Introduction Webinar

Fri, 24 Mar 2017 12:26:57 GMT

Learn about how this pioneering hardware and software solution allows researchers to capture and analyze the highest quality eye tracking data while syncing it with other biometric data streams.

In addition to a general walk-through of the capabilities of the solution, you will also get a deeper insight of the performance and quality aspects of Pro Spectrum and Pro Lab.

Training volleyball players using Tobii Pro Glasses 2

Fri, 19 Aug 2016 20:19:19 GMT

The Northern Virginia Volleyball Association (NVVA) used wearable eye tracking from Tobii Pro in order to improve the performance of their players. Using Pro Glasses 2, the coaches were able to discover issues and positive trends, show them to the athletes, and then reinforce the positive actions on the court. In this video, you can see the impact this methodology can have in human performance training!

ESPN2 Sport Science Features Tobii Pro Glasses 2 in a Lacrosse Study

Fri, 12 Aug 2016 16:37:45 GMT

In this clip, the ESPN2 Sport Science team uses Pro Glasses 2, the world's most advanced wearable eye tracker, to discover the magic behind what makes a great lacrosse goalie. Major League Lacrosse goalie, Drew Adams, plays for the New York Lizards and gives us some great data on the sport!